The world of internet advertising is built around the concept of search engine optimization. Search engine optimization is the hidden engine that keeps the world wide web powered up and running efficiently. Search engine optimization is a rather broad term that encompasses the efforts of every search engine. In order to keep this discussion as narrow and focused as possible, we’ll go ahead and focus on one aspect of SEO optimization. Today, we will be talking about the power of curated links and the impact that they can have on your business.
Links 101: Understanding the System.
If you want to find any measure of success as a content marketer, you need to be able to get your concent in front of your targeted audience. Makes sense, right? Unfortunately, the internet is filled with content that is constantly being developed, released, and modified. Have you ever wondered how far Google’s search engine page goes? If you don’t rank in the top section of the first page, you could end up falling so far behind that nobody will ever actually see your content. This is where backlinks come into play.
Backlinks are the foundation by which Google, and other search engines, analyze potential content. In order to rank your webpage higher on the results page, you’ll need to score better marks with Google’s algorithm. One such way to score higher marks is by incorporating curated links. Curated links are essentially anchored URLs in larger pieces of content that already was published on sites that are (semi) relevant to your niche. These links will point viewers to another website that is related to your niche.
Let’s say that you run a company that sells customized t-shirts based on recent pop-culture trends. You also have a blog, where you post content that is semi-related to your niche. Within your blog, you could create a piece of content about hot new summer fashion trends. Within that content, you could anchor a link to your website. Now, that doesn’t help you get new customers, but it does help you direct traffic to your store. How do you get new customers through this technique?
The best way to spread the wings of your link building network is to incorporate your content on other webpages. In order to do this, you could find content that is already published on sites that are relevant to your niche. Within that content, you’ll anchor more links to your own brand – a curated link. Imagine your link building network as a spiderweb, with your primary content in the middle. Each additional curated link that you put onto the web will create another strand of your spider web. The more webs you put out, the wider your reach will be.
Incorporating Curated Links Into SEO Marketing.
Alright, we’ve taken time in order to outline the process of using curated links. Curated links can have a dramatic impact on the quality of your search engine results as well as the overall reach of your content. With proper SEO link building practices, you’ll be able to push your content to the front of the page. Now, having said that, working with curated links is only one aspect of SEO marketing. If you want to find the most success possible for your brand, you need to embrace all manner of SEO efforts. Let’s briefly outline a few other angles that your SEO marketing team should incorporate.
1) Blog Posts – We briefly touched on blog posts above, but we need to double-down on the concept. If you own a branded business website, you should install your own online blog. Use your online blog to communicate with your audience while also educating them on your niche and your inventory. Along the way, you’ll incorporate certain keywords in order to push your page up the rankings.
2) Branded Content – You can also use curated link building in order to brand your content. When you get a high-ranking link on an older blog, yours or someone else’s, you can more effectively build your indexing in the search engine.
By embracing SEO marketing, you can do a lot for yourself with regard to building your brand. Consider hiring an SEO marketing firm in order to handle your online marketing, you’ll definitely notice the difference.